build.
brand identity
visual systems
website
brand identity
visual systems
website
campaigns
social media
advertising
creative direction
ai workflows
ongoing support
"Great creative doesn't just look good. It says the right thing, to the right people, in a way that makes them feel it."
From a single campaign asset to a full brand identity — designed, written and built to work together. Here is everything on offer.






Schools, charities, community organisations, shuls and non-profits.
Consumer brands, hospitality, professional services, media and publishing.
Founders, freelancers, educators, artists and people launching something new.
Let's make sure yours does too.
A selection of projects across brand identity, social media, campaign design, advertising and print, digital marketing and illustration.
Logo design, brand guidelines, visual identity systems and branded collateral — built to be consistent, scalable and distinctive across every touchpoint.
Comprehensive brand guidelines for a returning musical theatre production — covering logos, colour palette, fonts and supporting visual assets. Enabled consistent branding across all productions, strengthening recognition and professionalism.

Gold-led brand identity with navy chrome for St John's Wood Synagogue — logo lockup and clear space rules, full colour and gradient system, typography, and componentised UI elements including buttons, banners, navigation and service-time tables.

Full identity system for an educational platform translating an abstract podcast concept into a clear and structured visual language — logo, colour system, font and content structure designed for all output formats.


Logo design for an emerging milkshake brand built around distinctive canned packaging. Clean identity designed to stand out in a crowded, youth-driven market — establishing a strong visual foundation for product-led branding and future packaging rollout.

A suite of branded materials for Immanuel College including a visual behavioural framework, formal certificates and an ISI inspection results graphic — all aligned to the school's wider visual identity.
A full motorsport-themed brand identity built for a Bar Mitzvah — a "Grand Prix" concept carried from logo through to livery, guest credentials and food station signage, in a midnight navy, race red and podium gold palette.
Full brand identity for a kosher travel company specialising in curated trips to Japan — colour palette and typography inspired by Japanese aesthetics and travel storytelling, positioning the brand with a clear, distinctive identity within a niche market.

Concept-led campaigns across digital and print — from product launches to school initiatives, all built around insight, strategy and strong visual execution.
Full campaign for CanShake — including a launch sticker sheet, a coming soon poster showcasing the four-flavour can lineup, and a Halloween/Thanksgiving seasonal limited edition campaign featuring Spiced Pumpkin Cream and Maple Pecan Cream.
A globally adaptable conceptual campaign placing Cookie Monster in cities around the world — London, Jerusalem, New York and Paris — each paired with culturally specific treats. Demonstrates concept-driven storytelling and the ability to localise a single idea across multiple contexts.
Campaign-led programme cover for a musical theatre production, aligned with the wider Curtain Up visual identity — a strong visual entry point that reinforces brand continuity across promotional and in-event materials.

A branded 30-day content strategy built around four content pillars — personality and short-form content, student success, the main performance and behind-the-scenes access — designed to build awareness for a new production and support an ongoing musical theatre journey for young performers.
A campaign translating the Spotify Wrapped format into a school context, capturing Immanuel College's year. Combining data, storytelling and design — tapping into a familiar digital trend and recontextualising it for a new audience.
Annual campaign promoting student-designed Chanukah cards — campaign identity and promotional design supporting both student participation and sales. A clear, marketable end product from a community-led creative process.

A full "Grand Prix" campaign identity built for a Bar Mitzvah — team livery and colours, race weekend pass, team kit, stage and LED graphics, food and beverage station signage, and a personalised car livery wrap, all tied together under one motorsport concept.
Print and digital advertising assets, booklets, newsletters, posters and event materials — designed for clarity, impact and longevity.
Promotional poster and programme cover for Immanuel College's Senior School production of Les Misérables — evocative starlit artwork built around the show's iconic imagery, designed for print and digital promotion.

A conceptual editorial design translating a podcast concept into an engaging, visual educational resource — demonstrating adaptability of long-form content into accessible, shareable formats.
A monthly print newsletter for Immanuel College's Careers Programme — clear layout system and visual hierarchy improving readability and consistency across editions, enhancing student engagement.

A prospectus-style booklet for Immanuel College's Sixth Form Jewish Studies programme — a refined visual identity aligning educational content with the programme's values, elevating perception of the programme.
Commemorative Save the Date design marking Immanuel College's 35th anniversary — balancing heritage with a contemporary tone, establishing a clear visual anchor for anniversary communications.

A series of themed stickers designed for Purim gift packages — combining a playful visual language with cohesive branding, adding a distinctive, memorable layer to the gifting experience.
Event posters for two speaking engagements — a Shavuot speaker tour in Jerusalem and a Scholar-in-Residence weekend. Both designed to convey authority, clarity and strong visual hierarchy across digital and print channels.
A bespoke booklet for a musical theatre-themed Pesach Seder — editorial design balancing tradition with a contemporary, theatrical aesthetic, creating a unique immersive experience for participants.
A termly print magazine for Immanuel College showcasing student life, achievements and school culture — full editorial design system ensuring consistency across multiple issues, establishing a polished, engaging publication.
Complete can packaging system for CanShake — front, side and back panels, nutrition and ingredients information, top and bottom detail, on-shelf and in-hand context, shipping box and shopping bag, and billboard advertising, all built around the same consistent label system across every flavour.
Landing pages, email newsletters, digital ads and social media assets — designed to inform, engage and convert across digital channels.
A digital ad announcing a top school ranking — SEO-conscious layout with a clear user journey from awareness to enquiry, improving discoverability and strengthening enquiry intent.
Full website design and build for clients including Desert Island Torah — a global Torah education programme built around a single powerful question — and Curtain Up Musical Theatre. Clear navigation, warm editorial tone and structured content throughout.
Recurring email newsletters for Immanuel College and PaJeS — structured, mobile-friendly layouts with clear sections and visual consistency, improving readability and engagement across two distinct audiences whilst maintaining brand voice.
Repeatable template system for sports fixtures and results announcements — branded content designed for clarity, speed and shareability, increasing visibility for students and parents and strengthening a culture of recognition.
A teaser and reveal poster campaign built to drive awareness for the new Desert Island Torah website — building intrigue around what's "hidden beneath the sand" ahead of driving traffic to desertislandtorah.co.uk.
Short-form video content for social media, campaigns and events — designed for engagement across Instagram, TikTok and digital platforms.
More video work available on request.
Interactive concepts created through AI-assisted design workflows, combining creative direction, UX thinking and rapid prototyping.
An interactive visualisation exploring how culture travels between cities through music, fashion, food, film and art.
An interactive concept for Torah learning, guiding users through each parasha with stories, themes, sources, commentaries and reflection.
An interactive museum exhibit tracing the journey of the Jewish people from Creation to the modern State of Israel — a draggable timeline across eras, an explorable family tree of Avraham's descendants, and interactive maps charting historical journeys.
Exploring the intersection of artificial intelligence and creative production.
Original digital illustration — from series work and editorial commissions to bespoke portraits and cultural pieces. All available as prints.
A series of digital illustrations exploring sport through grouped compositions — each set built around visual rhythm, movement and colour. Ten pieces each with their own title. Available as prints.
An overhead still life of a Parisian evening — wine, espresso, chocolate, macarons and éclairs gathered around a hand of cards and the Eiffel Tower. A rich, moody composition built for print.
Four portraits of the Beatles — John, Paul, George and Ringo — in a bold, graphic illustrative style with strong colour blocking and cultural references embedded within each portrait. Accompanied by the Abbey Road recreation.
A collection of original scene-based illustrations — an Israeli bus cross-section, a London Underground carriage, an IDF support piece, a poolside scene and a Simanim card design. Each explores narrative, colour and observational detail.
A wedding portrait, capturing a couple at their celebration.
Bespoke rabbi commissions of beloved rabbinic leaders.
A commission for a snooker lover, capturing him mid-game.
Hoshana Rabbah at the Kotel.
Interested in a bespoke portrait?
Fill in your details and let us know what you're working on. We will be in touch directly.
Thank you — we will be in touch shortly.
Each print is available in three formats. All prints are produced on museum-quality materials and shipped directly to you.
Looking for a bespoke commission? Wedding portraits, personalised prints and custom illustration work is available on request.
From a single campaign asset to a full brand identity — designed, written and built to work together. Here is everything on offer.
Schools, charities, community organisations, shuls and non-profits.
Consumer brands, hospitality, professional services, media and publishing.
Founders, freelancers, educators, artists and people launching something new.
Darcey is a multidisciplinary creative with 5 years experience across branding, social media and digital marketing, spanning various industries. She helps individuals and organisations build creative projects offering a variety of services, developing a clear identity and communicating messages.
Adobe Illustrator, Lightroom, Photoshop, InDesign, Canva, Procreate
Nano Banana Pro, Stitch, Kling AI, GPT Images, Flux AI, Adobe Firefly, Claude Opus, Claude Code
The best creative starts with clarity — on audience, intent and what the work needs to do.
You understand your organisation. Darcey understands how to communicate it. The work lives in that overlap.
Assets, systems and content your team can carry forward — not just a one-off deliverable.