DW Creative Services

Build. Launch. Grow.

build.

brand identity
visual systems
website

launch.

campaigns
social media
advertising

grow.

creative direction
ai workflows
ongoing support

"Great creative doesn't just look good. It says the right thing, to the right people, in a way that makes them feel it."
What you are actually getting

Services.

From a single campaign asset to a full brand identity — designed, written and built to work together. Here is everything on offer.

+

Social Media & Content

  • Social media content creation in design, photo and video
  • Content planning and content calendars
  • Social media management
  • Short-form video production (Reels, TikTok)
  • Content shoots — photo and video days
  • Copywriting for posts and captions
  • Account visual branding — feeds, templates and highlights
+

Campaign Design

  • Creative direction and concept development
  • Campaign visual identity
  • Key artwork and hero design
  • Campaign rollout across digital and print platforms
  • Photoshoot direction and production
  • Video production for campaign launches
  • Campaign toolkits — assets for teams
+

Digital Marketing

  • Paid and creative ads
  • Email marketing design and content
  • Web and landing page design
  • Conversion-focused copywriting
  • Funnel creative
  • Analytics-informed content optimisation
+

Print & Advertising

  • Poster and flyer design
  • Brochure and programme design
  • Large-format design — banners and signage
  • Print-ready artwork setup
  • Editorial and publication design
  • Printers and production management liaison
+

Brand Identity & Visual Systems

  • Logo design
  • Brand guidelines — colour palettes, fonts and iconography
  • Visual positioning
  • Brand imagery direction
  • Social media templates
  • Scalable design frameworks
  • Print collateral styling
+

Digital Illustration

  • Editorial, commercial and personal commissions
  • Portraits and series work
  • Lifestyle and scene illustrations
  • Bespoke prints across a range of themes
  • Sports series (available to purchase)
  • Wedding and event portraits
+

AI Services

  • AI-assisted design and content workflows
  • Interactive tools and prototypes
  • AI-powered web experiences
  • Custom AI integrations for creative projects
  • Workflow consulting and setup
  • AI-assisted video and content production
Selected work

Work we have done.

Brand Identity
Brand Identity

Brand Identity & Visual Systems

Social Media
Social Media

Social Media & Content

Campaign Design
Campaign Design

Campaign Design

Advertising
Advertising & Print

Advertising & Print

Digital Marketing
Digital Marketing

Digital Marketing

Video Content

Video Content

Illustration
Digital Illustration

Digital Illustration

Clients & sectors

Who we work with.

Organisations

Schools, charities, community organisations, shuls and non-profits.

Businesses

Consumer brands, hospitality, professional services, media and publishing.

Independent Clients

Founders, freelancers, educators, artists and people launching something new.

Let's work together

Most creative projects
start with a conversation.

Let's make sure yours does too.

Selected work

Our portfolio.

A selection of projects across brand identity, social media, campaign design, advertising and print, digital marketing and illustration.

Brand Identity & Visual Systems

Logo design, brand guidelines, visual identity systems and branded collateral — built to be consistent, scalable and distinctive across every touchpoint.

Brand Guidelines · Musical Theatre Event

Curtain Up

Comprehensive brand guidelines for a returning musical theatre production — covering logos, colour palette, fonts and supporting visual assets. Enabled consistent branding across all productions, strengthening recognition and professionalism.

Curtain Up brand guidelines
Brand Guidelines · Synagogue

St John's Wood Synagogue

Gold-led brand identity with navy chrome for St John's Wood Synagogue — logo lockup and clear space rules, full colour and gradient system, typography, and componentised UI elements including buttons, banners, navigation and service-time tables.

St John's Wood Synagogue brand guidelines
Brand Identity & Guidelines · Educational Platform

Desert Island Torah

Full identity system for an educational platform translating an abstract podcast concept into a clear and structured visual language — logo, colour system, font and content structure designed for all output formats.

Desert Island Torah logoDesert Island Torah brand guidelines
Brand Identity · Milkshake Brand

CanShake

Logo design for an emerging milkshake brand built around distinctive canned packaging. Clean identity designed to stand out in a crowded, youth-driven market — establishing a strong visual foundation for product-led branding and future packaging rollout.

CanShake brand overview — palette, typography, flavour lineup and shake types
Brand Identity · School Internal Systems

Immanuel College Branded Collateral

A suite of branded materials for Immanuel College including a visual behavioural framework, formal certificates and an ISI inspection results graphic — all aligned to the school's wider visual identity.

IC behaviour branding IC certificate IC distinction certificate ISI report graphic
Brand Identity · Bar Mitzvah Event Branding

Joe Grand Prix — Bar Mitzvah Themed Branding

A full motorsport-themed brand identity built for a Bar Mitzvah — a "Grand Prix" concept carried from logo through to livery, guest credentials and food station signage, in a midnight navy, race red and podium gold palette.

Joe Grand Prix Bar Mitzvah logo Joe Grand Prix team livery — colours and marks Joe Grand Prix all-area paddock pass Joe Grand Prix food and beverage station boards
Brand Identity · Kosher Travel Company

Teahouse Trails

Full brand identity for a kosher travel company specialising in curated trips to Japan — colour palette and typography inspired by Japanese aesthetics and travel storytelling, positioning the brand with a clear, distinctive identity within a niche market.

Teahouse Trails brand guidelines

Social Media & Content

Social graphics, TikTok thumbnails, Instagram content and feed design — built for scroll-stopping impact and consistent brand presence across platforms.

Social Content · Musical Theatre

Curtain Up '26 Social Content

A suite of social media assets for the returning musical theatre production — exam results celebration graphic, a five-star review post and a full cast headshot collage — designed to build anticipation and celebrate the company ahead of the new production.

Curtain Up exam results celebration graphic Curtain Up five-star review post Curtain Up '26 cast headshot collage
Instagram Feed Design · Musical Theatre

Instagram Feed Covers

Curtain Up Instagram feed cover — highlights Curtain Up Instagram feed cover — the I love you song
TikTok / Instagram · School Production

"Guess Our Jean Valjean" Campaign

Front-cover thumbnail designed for a TikTok and Instagram campaign building anticipation ahead of Immanuel College's production of Les Misérables — scroll-stopping visual designed to spark curiosity and audience interaction.

Guess our Jean Valjean thumbnail
Social Graphics · Exam Results

School Results Graphics

Branded social media graphics announcing GCSE and A-Level results — clear, celebratory visuals reinforcing school achievements whilst maintaining a consistent, recognisable identity across platforms.

GCSE results graphic A-Level results graphic
Typographic Social Content · School Production

Les Misérables Content Suite

A suite of social media assets promoting the school production — including a typographic character-name graphic, review post and production imagery post, designed for high engagement across Instagram and TikTok.

Les Mis wording graphic Les Mis review post Les Mis review post 2
Social Posts · PaJeS

PaJeS Seasonal & Results Content

Social media graphics for PaJeS (Partnership for Jewish Schools) — marking Results Day and the end of term, with timely and audience-sensitive content aligned with key moments in the academic calendar.

Results Day post Welcome Summer post
Instagram Feed Design · Public Figure

Rabbi Dr Benji Levy — Instagram Grid

Curated Instagram feed design for a high-profile rabbi and public speaker, focusing on visual cohesion, feed planning, post styling and overall aesthetic direction to create a consistent and recognisable digital presence.

Rabbi Benji Instagram grid

Campaign Design

Concept-led campaigns across digital and print — from product launches to school initiatives, all built around insight, strategy and strong visual execution.

Product Launch Campaign · Milkshake Brand

CanShake Campaign Suite

Full campaign for CanShake — including a launch sticker sheet, a coming soon poster showcasing the four-flavour can lineup, and a Halloween/Thanksgiving seasonal limited edition campaign featuring Spiced Pumpkin Cream and Maple Pecan Cream.

CanShake sticker sheet featuring brand taglines, flavours and product illustrations CanShake coming soon poster showing the four-flavour can lineup CanShake seasonal limited edition campaign poster, Spiced Pumpkin Cream and Maple Pecan Cream
Conceptual Campaign · Global Brand

Cookie Monster Goes Global

A globally adaptable conceptual campaign placing Cookie Monster in cities around the world — London, Jerusalem, New York and Paris — each paired with culturally specific treats. Demonstrates concept-driven storytelling and the ability to localise a single idea across multiple contexts.

Cookie Monster Goes Global logo Cookie Monster London Cookie Monster Jerusalem Cookie Monster New York Cookie Monster Paris
Programme Cover · Musical Theatre

Curtain Up Programme Cover

Campaign-led programme cover for a musical theatre production, aligned with the wider Curtain Up visual identity — a strong visual entry point that reinforces brand continuity across promotional and in-event materials.

Curtain Up programme cover
Social Media Strategy · Musical Theatre

Curtain Up 30-Day Instagram Campaign

A branded 30-day content strategy built around four content pillars — personality and short-form content, student success, the main performance and behind-the-scenes access — designed to build awareness for a new production and support an ongoing musical theatre journey for young performers.

Curtain Up 30-Day Instagram Campaign cover Curtain Up campaign content pillars breakdown
Digital Campaign · School

IC Wrapped 2025

A campaign translating the Spotify Wrapped format into a school context, capturing Immanuel College's year. Combining data, storytelling and design — tapping into a familiar digital trend and recontextualising it for a new audience.

IC Wrapped cover IC Wrapped slide 2 IC Wrapped slide 3
Campaign Poster · School

Chanukah Card Campaign

Annual campaign promoting student-designed Chanukah cards — campaign identity and promotional design supporting both student participation and sales. A clear, marketable end product from a community-led creative process.

Chanukah card campaign
Event Campaign · Bar Mitzvah

Joe Grand Prix — Bar Mitzvah Campaign Overview

A full "Grand Prix" campaign identity built for a Bar Mitzvah — team livery and colours, race weekend pass, team kit, stage and LED graphics, food and beverage station signage, and a personalised car livery wrap, all tied together under one motorsport concept.

Joe Grand Prix Bar Mitzvah campaign overview

Advertising & Print

Print and digital advertising assets, booklets, newsletters, posters and event materials — designed for clarity, impact and longevity.

Event Advertising · School Musical Theatre

Les Misérables Programme Cover

Promotional poster and programme cover for Immanuel College's Senior School production of Les Misérables — evocative starlit artwork built around the show's iconic imagery, designed for print and digital promotion.

Les Misérables programme cover
Click to see full programme
Editorial Design · Podcast-Inspired Resource

Desert Island Torah Source Sheet

A conceptual editorial design translating a podcast concept into an engaging, visual educational resource — demonstrating adaptability of long-form content into accessible, shareable formats.

Desert Island Torah Shalom source sheet cover Desert Island Torah Shalom source sheet — Hashkafa worldview source page Desert Island Torah Shalom source sheet — commentary and discussion page
Newsletter Design · School

IC Careers Newsletter

A monthly print newsletter for Immanuel College's Careers Programme — clear layout system and visual hierarchy improving readability and consistency across editions, enhancing student engagement.

IC Careers newsletter
Prospectus Design · School Sixth Form

IC Derech Course Booklet

A prospectus-style booklet for Immanuel College's Sixth Form Jewish Studies programme — a refined visual identity aligning educational content with the programme's values, elevating perception of the programme.

IC Derech cover IC Derech page
Event Design · Anniversary

35th Anniversary Save the Date

Commemorative Save the Date design marking Immanuel College's 35th anniversary — balancing heritage with a contemporary tone, establishing a clear visual anchor for anniversary communications.

IC 35th anniversary save the date
Seasonal Design · Purim

Purim Mishloach Manot Stickers

A series of themed stickers designed for Purim gift packages — combining a playful visual language with cohesive branding, adding a distinctive, memorable layer to the gifting experience.

Purim basketball sticker Purim Monopoly sticker
Event Poster · Speaker Tour

Rabbi Dr Benji Levy & Rabbi Moshe Taragin Posters

Event posters for two speaking engagements — a Shavuot speaker tour in Jerusalem and a Scholar-in-Residence weekend. Both designed to convey authority, clarity and strong visual hierarchy across digital and print channels.

Rabbi Benji Shavuot poster Rabbi Moshe Taragin poster
Editorial Design · Pesach

Samantha's Seder Showtunes

A bespoke booklet for a musical theatre-themed Pesach Seder — editorial design balancing tradition with a contemporary, theatrical aesthetic, creating a unique immersive experience for participants.

Seder Showtunes cover Seder Showtunes page 1 Seder Showtunes page 2
Editorial Design · School Magazine

Slice of Life Magazine

A termly print magazine for Immanuel College showcasing student life, achievements and school culture — full editorial design system ensuring consistency across multiple issues, establishing a polished, engaging publication.

Slice of Life cover Slice of Life page 1 Slice of Life page 2 Slice of Life page 3
Packaging Design · Milkshake Brand

CanShake Full Packaging System

Complete can packaging system for CanShake — front, side and back panels, nutrition and ingredients information, top and bottom detail, on-shelf and in-hand context, shipping box and shopping bag, and billboard advertising, all built around the same consistent label system across every flavour.

CanShake full packaging system, page 1 — front view, side panel, back view, top and bottom, opened can CanShake full packaging system, page 2 — on shelf, in hand, shipping box, shopping bag, billboard

Digital Marketing

Landing pages, email newsletters, digital ads and social media assets — designed to inform, engage and convert across digital channels.

School Web Ads · School Achievement

Digital Marketing

A digital ad announcing a top school ranking — SEO-conscious layout with a clear user journey from awareness to enquiry, improving discoverability and strengthening enquiry intent.

Top ranked school ad GCSE Results 2025 Record Year announcement
Website Design · Educational Platform

Websites

Full website design and build for clients including Desert Island Torah — a global Torah education programme built around a single powerful question — and Curtain Up Musical Theatre. Clear navigation, warm editorial tone and structured content throughout.

Curtain Up Musical Theatre website Desert Island Torah website Interactive Torah timeline website
Email Newsletter · School

Immanuel Insight & PaJeS Newsletters

Recurring email newsletters for Immanuel College and PaJeS — structured, mobile-friendly layouts with clear sections and visual consistency, improving readability and engagement across two distinct audiences whilst maintaining brand voice.

Immanuel Insight newsletter PaJeS newsletter
Social Media Templates · School Sports

Sports Announcements & Results Posts

Repeatable template system for sports fixtures and results announcements — branded content designed for clarity, speed and shareability, increasing visibility for students and parents and strengthening a culture of recognition.

Match Day announcement District Winners announcement
Website Launch Awareness · Torah Education

Desert Island Torah — Website Launch

A teaser and reveal poster campaign built to drive awareness for the new Desert Island Torah website — building intrigue around what's "hidden beneath the sand" ahead of driving traffic to desertislandtorah.co.uk.

Desert Island Torah website launch poster — You've found the island

Video Content

Short-form video content for social media, campaigns and events — designed for engagement across Instagram, TikTok and digital platforms.

More video work available on request.

AI

Assisted interactive design

Interactive concepts created through AI-assisted design workflows, combining creative direction, UX thinking and rapid prototyping.

AI-assisted video and content creation

Exploring the intersection of artificial intelligence and creative production.

Digital Illustration

Original digital illustration — from series work and editorial commissions to bespoke portraits and cultural pieces. All available as prints.

Original Series · Sports Illustration

The Sporting Series

A series of digital illustrations exploring sport through grouped compositions — each set built around visual rhythm, movement and colour. Ten pieces each with their own title. Available as prints.

Splash! Run Forrest, Run! Court in the Act Fight Night Let it Snow Turning Tables Right on Target Grass Roots It Takes Two Born in the USA
Original Work · Exclusive Limited Edition

Midnight in Paris

An overhead still life of a Parisian evening — wine, espresso, chocolate, macarons and éclairs gathered around a hand of cards and the Eiffel Tower. A rich, moody composition built for print.

Midnight in Paris

Oy Vey

Oy Vey — overhead deli spread illustration
Portrait Series · Cultural Icons

Beatles Portrait Series

Four portraits of the Beatles — John, Paul, George and Ringo — in a bold, graphic illustrative style with strong colour blocking and cultural references embedded within each portrait. Accompanied by the Abbey Road recreation.

John Lennon Paul McCartney George Harrison Ringo Starr Abbey Road
Original Work · Figurative & Scene Illustration

Scenes & Observational Work

A collection of original scene-based illustrations — an Israeli bus cross-section, a London Underground carriage, an IDF support piece, a poolside scene and a Simanim card design. Each explores narrative, colour and observational detail.

Bus in Israel London tube scene IDF support illustration Poolside scene Simanim Rosh Hashana design
Bespoke Commission · Portrait

Bespoke Commissions

A wedding portrait, capturing a couple at their celebration.

Wedding portrait commission

Bespoke rabbi commissions of beloved rabbinic leaders.

Bespoke rabbi commission — portrait of a beloved rabbinic leader writing at his desk Bespoke rabbi commission — monochrome portrait of a beloved rabbinic leader

A commission for a snooker lover, capturing him mid-game.

Bespoke commission for a snooker lover, playing snooker

Hoshana Rabbah at the Kotel.

Bespoke commission of worshippers with lulav at the Kotel on Hoshana Rabbah

Interested in a bespoke portrait?

Let's work together

Contact.

Fill in your details and let us know what you're working on. We will be in touch directly.

Your details

Request sent!

Thank you — we will be in touch shortly.

Original digital illustration

Shop Illustrations.

Each print is available in three formats. All prints are produced on museum-quality materials and shipped directly to you.

Large Canvas
Gallery-wrap canvas
Premium stretched canvas, ready to hang
Small Canvas
Compact canvas print
Ideal for desk, shelf or smaller spaces
Fine Art Paper
Giclée paper print
Archival paper, unframed — frame to your taste
Splash!
Splash!
From £50.00 GBP
Run Forrest, Run!
Run Forrest, Run!
From £50.00 GBP
Court in the Act
Court in the Act
From £50.00 GBP
Fight Night
Fight Night
From £50.00 GBP
Let it Snow
Let it Snow
From £50.00 GBP
Turning Tables
Turning Tables
From £50.00 GBP
Right on Target
Right on Target
From £50.00 GBP
Grass Roots
Grass Roots
From £50.00 GBP
It Takes Two
It Takes Two
From £50.00 GBP
Born in the USA
Born in the USA
From £50.00 GBP

Other Pieces

Midnight in Paris
Midnight in Paris
Exclusive Limited Edition · From £50.00 GBP

Looking for a bespoke commission? Wedding portraits, personalised prints and custom illustration work is available on request.

Original digital illustration

Format
Pay Now →
What you are actually getting

Brand, content and digital,
done cohesively.

From a single campaign asset to a full brand identity — designed, written and built to work together. Here is everything on offer.

Social Media & Content

  • Social media content creation in design, photo and video
  • Content planning and content calendars
  • Social media management
  • Short-form video production (Reels, TikTok)
  • Content shoots — photo and video days
  • Copywriting for posts and captions
  • Account visual branding — feeds, templates and highlights

Campaign Design

  • Creative direction and concept development
  • Campaign visual identity
  • Key artwork and hero design
  • Campaign rollout across digital and print platforms
  • Photoshoot direction and production
  • Video production for campaign launches
  • Campaign toolkits — assets for teams

Digital Marketing

  • Paid and creative ads
  • Email marketing design and content
  • Web and landing page design
  • Conversion-focused copywriting
  • Funnel creative
  • Analytics-informed content optimisation

Print & Advertising

  • Poster and flyer design
  • Brochure and programme design
  • Large-format design — banners and signage
  • Print-ready artwork setup
  • Editorial and publication design
  • Printers and production management liaison

Brand Identity & Visual Systems

  • Logo design
  • Brand guidelines — colour palettes, fonts and iconography
  • Visual positioning
  • Brand imagery direction
  • Social media templates
  • Scalable design frameworks
  • Print collateral styling

Digital Illustration

  • Editorial, commercial and personal commissions
  • Portraits and series work
  • Lifestyle and scene illustrations
  • Bespoke prints across a range of themes
  • Sports series (available to purchase)
  • Wedding and event portraits

AI Services

  • AI-assisted design and content workflows
  • Interactive tools and prototypes
  • AI-powered web experiences
  • Custom AI integrations for creative projects
  • Workflow consulting and setup
  • AI-assisted video and content production
Clients & sectors

Who we work with.

Organisations

Schools, charities, community organisations, shuls and non-profits.

Businesses

Consumer brands, hospitality, professional services, media and publishing.

Independent Clients

Founders, freelancers, educators, artists and people launching something new.

Who we are
Darcey Walters

Darcey Walters

Darcey is a multidisciplinary creative with 5 years experience across branding, social media and digital marketing, spanning various industries. She helps individuals and organisations build creative projects offering a variety of services, developing a clear identity and communicating messages.

Tools
Design Tools

Adobe Illustrator, Lightroom, Photoshop, InDesign, Canva, Procreate

AI Creative Tools

Nano Banana Pro, Stitch, Kling AI, GPT Images, Flux AI, Adobe Firefly, Claude Opus, Claude Code

Available Worldwide
End-to-End Delivery
Strategy first

The best creative starts with clarity — on audience, intent and what the work needs to do.

Genuinely collaborative

You understand your organisation. Darcey understands how to communicate it. The work lives in that overlap.

Built to last

Assets, systems and content your team can carry forward — not just a one-off deliverable.